In 1908 London, England, Hans Wilsdorf and Alfred Davis founded watch making company ‘Wilsdorf & Davis’ that would later become Rolex. Wilsdorf dreamt of an elegant and reliable watch worn on the wrist. At the time wrist watches were not very reliable so Wilsdorf fitted watches with very precise movements produced by a swiss watch making company to convince the public of their reliability.
Rolex’s beginning focus was on the quality of movement and it gained them success. In 1910 Rolex was the first company in the world to receive Swiss Certificate of Chronometric Precision, granted by the Official Watch Rating Centre in Bienne. Soon after Rolex was awarded a class “A” precision certificate, by Kew Observatory in Great Britain, a certificate which until that date had been reserved exclusively for marine chronometers. From that date forward Rolex was synonymous with precision.
Rolex has been the leader of revolutionary timekeeping. Rolex was the first company to create a waterproof watch case, which was publicly tested and proved by a young English swimmer who swam the English Channel whilst wearing a Rolex in 1927. The first company to invent a date feature on the dial, the first to invent a dual timezone (GMT), timepiece, the first to achieve the coveted COSC Chronometer Certification, the first to produce a diver watch waterproof to a depth of 100 metres and the first to create a wristwatch to display the date and day of the week spelled out in full in a window on the dial.
Rolex timepieces are versatile enough in design to accommodate any taste. Rolex offers a multitude of exquisite watches, including the Rolex Daytona, DateJust, Yacht-master, Deepsea, Sea Dweller, Submariner, GMT-Master II, Explorer II, Explorer, Milgauss, Day-date II, Day-Date, Air-King, Perpetual, Date Watch, Lady-Perpetual, Lady DateJust, Pearlmaster and Cosmograph.
Rolex watches have been worn in the depths of the ocean, accompanied explorers to the summit of mount everest and even landed on the moon. Rolex watches have long been associated with those who have, over time, guided the destiny of the world. No matter their vision, their domain of excellence, or their achievements, the one big thing these exceptional men and women have in common is often their watch. Wilsdorf succeeded not only in making an elegant and reliable time piece; but also in becoming a pioneer, steering wrist watches to a realm that would serve as tools and functions far beyond simply telling the time.